I am currently after a marketing degree in college. I was learning about the different types of interactive internet marketing, and I came up with a few different ideas, but the people that are the best at this type of interactive media development are at www.Terralever.com!
I was thinking that it would be fun to have a design your own Christmas wrapping paper program that somehow implemented whatever the company is selling. They say that the key to marketing is to give people something to do or something useful, so it would be really cool if they could print the paper that they create, and maybe put the website address on the bottom when the person prints it. The paper itself would not be that big, but they could interact by creating it, and print it to use it. I think that is like killing two birds or something right? I think this could work for Christmas cards or actually any occasion cards as well. As long as when you print the finished product it prints something about the company, it can be very interactive, fun, and useful.
Terralever.com is the place to go for interactive marketing ideas and campaigns. If you check out their site you can see some of the amazing campaigns they have done before, and it is really impressive! Interactive marketing is a great way to go for any campaign, because when people participate in things they remember them. Visit Terralever.com today for more information and ideas!
